Viewings

People looking for a new home have to be able to imagine and like the idea of them living in the property you are trying to sell.

Consider adding reasons you love about living in your home to the information you provide.

While the practical/factual descriptions of the property and to an extent the adjectives you use to describe the character and/or the parts of your home you love most will, by its nature be fairly consistent, viewings can (and should?) be tailored to the person or people interested in your property by focusing on the things that are most important to them.

Encourage your viewers to ask questions and don’t be afraid to ask some questions about why they are moving and what they are looking for in a property so that you can provide personalised, additional info or particular focus.

Solve any problems they might envisage and steer their focus.

If they are a growing family tell them about the schools and playgrounds in the area or the number of neighbours with babies and children.
If they are downsizing it might mean they’ll have items they will need to sell or give away. Emphasise the built-in storage space and/or options to create more as a temporary storage place. Don’t be scared to point out the huge shed in your neighbour’s garden if it is an option for your own garden.
Are they Keen gardeners? Tell them which part of the garden gets the most Summer  sun (esp if the viewing is in any other season) and which of your neighbours are keen gardeners.
If they love entertaining and parking is a problem, tell them where the nearest car park is.

Your home won’t be the right fit for everyone because we all have different priorities. Don’t take it personally or react defensively if anyone tries to explain their doubts – it is more likely to be intended as an explanation than a crticism.

Try to enjoy the experience

  • Treat it more like a conversation than a sales pitch or a test.
  • Be prepared but do not sound like you’re reading from a script.
  • Practice showing friends around, ask them for feedback.
  • Be enthusiastic – it’s infectious!

Presentation >>